Leaving "death by memo" for a 70/20/10 communication strategy
What would the world look like if anyone that ever released a memo said to themselves that what they are about to issue will be received just like an e-mail or text message? We would live in a world of great transparency if that were the case.
Instead, many corporations choose to shame and blame the masses with spiteful drivel. Why then, do memorandums get issued in the first place? I would suggest this is because they are very easy to make and not much creativity is required to issue one.
If we look at the desired outcome from a 70/20/10 approach (Michael M. Lombardo and Robert W. Eichinger "The Career Architect Development Planner" 1996). We know that 10% of an adults learning takes place in the classroom, the very best we can expect to accomplish in class using lecture, activities, demonstrations etc is 10%. 20% of an adults learning comes from Coaching & Feedback, you can blend this with formal learning or you can design a process where this happens after they leave the classroom. The bulk though, in fact 70% of their learning comes from Operational Experience.
More interest and attention will be paid if the delivery of the information is varied, positive, and useful. I witnessed at another organization that management set up a private Facebook group for the employees, most of whom were remote or absentee teams. This proved very successful as this was an avenue for two-way communication, employees posted questions and their leaders and peers could respond and take part in the discussion. I highly recommend doing this at any type of organization, embrace social media instead of being fearful of it. Trust me, it's not going away.
The next time you start drafting a memorandum, consider how you can communicate your information a different way and see if you can break that 10%.